Arrowhead Students Receive Literacy Awards

Arrowhead students excel

In Bad Ad Contest & Counter ad contest

The Media Literacy Project selected two Arrowhead students from Ms. Liz Jorgenson’s Advanced Composition class, as winners in the Bad Advertisement Analysis Contest, as well as, two students from Mrs. Terri Carnell’s Advanced Composition class, one each, for the Counter Advertisement & Bad Advertisement Contests.

Griffin Tschurwald

Arrowhead High School senior, Griffin Tschurwald was selected as the first place winner in the Bad Ad Contest.  Jessica Collins, Program Director, in an email to Griffin stated, “Media Literacy Project would like to congratulate you as being the winner in our 2012-2013 Bad Ad Contest! You chose a very bad ad and we liked the analysis you provided and how clearly you understood the target market for this ad.”  Griffin was awarded a $100 cash prize for his entry.

Teaghen Ploetz

Arrowhead junior, Teaghen Ploetz was selected as a runner up in the Bad Ad Contest. Jessica Collins, in an email to Teaghen stated, “Media Literacy Project would like to congratulate you as being one of the two runners-up in our 2012-2013 Bad Ad Contest! Your essay went somewhere unexpected and you included some great analysis about the romanticized portrayal of farmers and had clearly done a bit of research into the nutritional information of the product.”  Teaghen was awarded a $50 cash prize for her entry.

Ms. Jorgenson stated, “Kudos to these two students! Both are exceptional writers who most certainly deserve the recognition!”

Marshal Stich

Two more Arrowhead students in Mrs. Terri Carnell’s Advanced Composition class also won the New Mexico Media Literacy Project Contest.  Arrowhead senior, Marshal Stich won first place in the Counter Ad Contest.  Jessica Collins, program director, in an email to Marshal stated, “Media Literacy Project would like to congratulate you as being the winner of our 2012-2013 Counter Ad Contest! We liked the simple changes, yet effective and creative idea behind your Dr. Pepper Counter Ad.”  Marshal was awarded a $100 cash prize for his entry.

Rachel Kornetsky

Arrowhead senior, Rachel Kornetsky won second place in the Bad Ad Essay Contest.  Ms. Collins, in an email to Rachel stated, “Media Literacy Project would like to congratulate you as being one of the two runners-up in our 2012-2013 Bad Ad Contest! You included some thoughtful subtext about women being portrayed as objects and chose a very bad ad to analyze.”  Rachel was awarded a $50 cash prize for her entry.

Commenting on her students, Mrs. Carnell stated, “I am so pleased for both of them.  They are exceptional students and writers.”

The winning essays will be posted online as soon as all the paperwork is complete and can be viewed on the Media Literacy Project web-site at: http://medialiteracyproject.org/